27 Apr Bricks and Leisure
Cleverest Role: Marketing Partner
Cleverest Tasks: Marketing, Branding, Sales
Challenge
- Go from start up to an established company
- Create a functioning marketing department
- Give us a competitive advantage by marketing excellence
Key Performance Indicator
- 20% revenu growth a year
Result
- From 2 to 30 employees in 3 year
- Fully equiped and functioning marketing department capable of supporting 15+ sales
- Latest digital marketing techniques and innovations that fuel growth.
The story
When Bricks and Leisure first started they had a vision: To combine real estate investments with leisure. The brand promise was simple: Buy a vacation home, go on a Holiday whenever you like and when you’re not there they would rent it out for you.
Bricks and Leisure hired Cleverst as their marketing partner right from the start. The main challenge was generating demand for their product. Real estate in Belgium is a highly fracturized and competivie industry. Standing out is ridiculously expensive.
To fully grasp the real estate sector Cleverest started with a 3 month sales indulgment. Having insights in the sales cycle and customers would later on give Cleverest a crucial advantage in creating a succesfull market approach.
Next up our briefing was brilliantly short “Generate enough leads to ensure we grow with 20 percent a year”. A challenge Cleverest gladly accepted. The following months Cleverest implemented a variety of new channels, messages, brands, websites, software, optimalisations and improvements.
The first key succesfactor as marketing partner of Bricks and Leisure lied in being the first to fully embrance the benefits of digital marketing. The continuing succesfactor lied in a never ending sequence of innovating, testing and improving.
Bricks and Leisure is a perfect example of how marketing works. There’s never a golden idea that ensures durable long term growth. Continious improvement, testing and innovating are the key succesfactors.
By hiring Cleverest as a long term partner, Bricks and Leisure always was the first in adopting new technologies and possibilties. This gave them a competitive advantage that fueled their impressive growth.
Looking for
a marketing
partner?
Cleverest is one of the leading business partners in Belgium thanks to our unique marketing expertise.
Don’t hesitate to contact us.
Start accelerating today!
It’s hard to image how we could keep growing without the frequent marketing innovation of Cleverest.
Sander Vermeulen
CFO Bricks and Leisure
At the start of my company we hired Cleverest as our marketing partner. Our previous experience with agencies we’re always limited. They don’t overdeliver. Cleverest did. During the past years we have grown to a multi milion company. A big part of that succes is thanks to our marketing partnership.
Thomas Lecluse
Founding Partner
Bricks and Leisure
As head of sales I can honestly say working with Cleverest is a revelation. Generation leads is hard, but somehow Cleverest always find a way to help us achieve the monthly targets. They go the extra mile.
Thomas Montauban
Senior sales consultant
Bricks and Leisure
Always those crazy dreams and ideas. And then all of a sudden it’s realized and working. Having Cleverest as a marketing partner gives us a continious innovation advantage over our competitors.
Cedric Boone
Sales Manager
Bricks and Leisure
Looking for
a founding
partner?
Cleverest is one of the leading business partners in Belgium thanks to our unique marketing expertise.
Don’t hesitate to contact us.
Start accelerating today!